How to Choose a Good Content Writer

A business website is not complete without content. By content, it does not only mean putting your products and services and contact details to your site. You also need quality and useful content if you want to boost your brand out there. This is where content marketing comes into the picture.

Content marketing is a crucial part of your marketing strategy. This includes curating, among a few:

• Articles
• Blogs
• Press releases
• Newsletters
• Social media posts

As a content writer, you need to have great writing skills and knowledge of the topics you are writing about.

Tips on finding a good content writer

But what if, unfortunately, you are not blessed with good writing skills? Then the next step is to hire one. The question is how to look for a good content writer who will contribute to the success of your business. Here are tips you should take note of when looking for an amazing content writer.

Someone particular with grammar

When hiring a writer for your business, don’t rely on the resume only. You should test the applicant’s writing skills, too. You can also video calls as part of your interview process, but you are hiring someone who writes well.

Once you receive the written test, you can gauge whether the candidate is a good pick or move on to the next. Make sure to check the test article for plagiarism — a no-no especially if someone will be writing for a business website.

Someone who understands your niche

You would want someone who writes about your niche well. If you have a painting business, make sure to hire a writer who is knowledgeable about painting. Better if the writer has a portfolio so you can determine whether the candidate is a good fit for your business.

Someone conscious with deadlines

Writers are also humans who need some time off writing now and then. However, you also need someone who respects your business. At the same time, knows how to organize and separate his endeavors from his work obligations. If a writer takes days to write a 500-word article, you might want to find someone who is more productive.

It is also good to hire someone willing to write daily. On your side of the business, it helps keep your website up to date and authoritative. For your future writer, it will help improve his research and writing skills as well as increase his knowledge of your niche.

Someone worth the rate you are willing to pay for his writing service

Freelance writers vary in the rate they charge for their writing service. The most important thing is to discuss the rate with the candidate and agree on it. There are a lot of great writers who you can pay according to your budget, you just have to find that one.

Someone who can write in an engaging and reader-friendly way

If you are already familiar with the written content, it seems impressive at first. But will it be easily understood by your target audience? One can be a good writer, but not everyone can create engaging and reader-friendly content. Find someone who is versatile and can write about even the least interesting topics.

Where to find the best content writers

The abovementioned tips will help you find the best content writer for your business. The next step is where to find them. There are lots of online platforms where you can find amazing freelance writers. Some of the best online platforms you can check out include:

• Upwork
• Fiverr
• SEO Butler
• Content Cucumber
• Guru
• Freelancer.com
• Constant Content
• The Writer Finder

Regardless of where you find a freelancer, you still need to gauge your candidates’ writing skills. Good luck!